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Enrichment adds detail to your companies and contacts — firmographics, contact information, and AI-generated fields — by running enrichment actions over a set of records.

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Run an enrichment

  1. In Companies, select the records and choose Enrich companies.
  2. Choose a goal and an action, then under Map fields choose which field each result writes to and pick a write policy.
  3. Review the setup and choose Start enrichment. It processes in the background; open Enrichment runs to watch its progress and results.

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Enrichment columns

You can also add enrichment columns to your company and contact tables. A column binds an enrichment action to a field, so values fill in per row right in the table view. Add one with Columns → New enrichment column, then run it from the column’s menu, for example Fill empty cells.

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Waterfalls

For higher coverage, waterfalls try multiple providers in order until one returns a value. Build one under Waterfalls, then select companies and choose Run waterfall.
Beta limitations. Enrichment volume is metered and capped during the private beta, and results depend on the providers configured in Settings → Providers. A run that hits a limit stops cleanly and reports why.